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Dialer is a small program
allowing user to access premium content without credit card. First
question usually is, why bother? Why not to let surfer just pay with his
credit card as it's usually done? There are several answers to that
question:
1. Not all surfers have credit cards, and with dialer you could get some
return from the part of your traffic consisting of the countries where
credit cards are not that common.
2. Dialer is easy to install (that's done automatically in fact, no user
intervention is required), and using is much easier and faster for surfer
than making regular credit card subscription, as he doesn't need to fill
in his credit card details and address. Thus dialer could be used to
convert shitty traffic which you could not hope to convert decently on the
paysite, but have tons of it. It's often more profitable to have 10 calls
from 5K traffic, 5 minutes each, than have one signup on the paysite from
the same 5K of traffic.
3. Using dialer is more expensive for surfer, as he pays for every minute
spent online, and thus more profitable for you (provided that the user
spent enough time online).
Second question webmasters not familiar with dialers are usually asking
is, what type of traffic will suit better for the dialers? Most common
answer is - the harder time you have converting some particular type of
your traffic on the paysites, the better you'll be off using the dialer.
There is no sense offering dialer to the SE, AVS or LL traffic, as it
could be converted well on the paysites, and you'll have more revenues
from credit card subscriptions than from dialer-generated minutes.
Webmasters most often use dialers to convert CJ or TOP sites traffic since
local surfers rarely seek to subscribe to some good paysite, all they want
is to find something free. Dialer will help you to make some buck from
them after all. Same is true for TGP traffic, but TGP owners rarely allow
webmasters to promote dialers.
When using the dialer your profits depend on the time user spent online,
the more the better. When planning your advertising strategy remember that
AHT (average holding time) depends on whether the contents inside the
members zone match surfer's expectations, and whether he is prepared to
what awaits him after the call. Speaking about our dialer in particular
that means you need to make sure that foot fetish part of your traffic
gets foot-oriented dialer, pantyhose traffic gets pantyhose dialer etc.
Also better show surfer FPA before offering dialer so he'll be ready and
expecting. If you just offer him dialer without any explanations what it
is, you may just hope afterwards that he'll call and find something
interesting inside, and generate you some minutes. But usually if your
surfers are not aware what to expect after the call your AHT will suffer. |
